Political T.V. Commercials, Past and Present
Super Tuesday is less than 24 hours away and up for grabs is New York State’s 281 Democratic delegates and 101 Republican delegates. Though it feels like everybody has been campaigning for years (like Hillary Clinton has) Super Tuesday marks only the beginning of the election season. Between now and November 4th, we can expect to be bombarded with political commercials as the candidates take to the airwaves to duke it out for New York State’s 31 electoral votes.
The Museum of Moving Image, located in Queen’s Astoria neighborhood, has a great exhibition focusing on the presidential elections and television campaigns of the past. The Living Room Candidate is an online exhibition that shows the role television advertising has played in American presidential elections since 1952— the year Dwight Eisenhower had the first televised campaign commercial— until the hotly contested 2004 Bush vs. Gore match-up. You can watch commercials from all former candidates and see what effect the message had on the voting public.
Though not exactly playing approved messages from candidates, it is also interesting to see how You Tube has changed the medium of television in relation to politics. Here is the famous mashup of the Apple 1984 Super Bowl ad that was posted on You Tube by the infamous ParkRide47. This anti-Clinton, pro-Obama homemade commercial caused major buzz in the political establishment when it was released nearly a year ago.
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